One other thing that must be considered. I walked into a Golfsmith the other day and a salesman had a husband and wife in that really nice net setup with L/M's....in this store there were 4 L/M spots. Each L/M had a Major brand logo all over each L/M. So you just know those Majors helped with the cost. I was watching the salesman as I was walking around the store. After awhile he prints out a data sheet for each one of them. He tells them, "This is what you need according to L/M readout that would fit you best to match your swing". He goes and gets 2 brand new Drivers and has them hit again. They both are impressed and they both buy the Drivers. To those 2 consumers they were fit! After all, they have the printout sheet that specifically said what is best for them. I believe the Husband also purchase a #3 wood as well. The best part that is the absolute 100% dead nuts closer? They have a 60 day satisfaction guarantee! They were scientifically fit for correct loft and flex...after all, the machine (in their mind) doesn't lie...even if the salesman does. And don't forget that 60 day guarantee.....even if the machine and the salesman lie! One more thing...no charge for the fitting!

Just a thought to ponder

Bangoman

Absolutely ! You are on the button with the fitting. Sadly most of these are "trained" fitter whom took a one day class of how to.

Even with reputable fitters in the business for years could come up with different results.

That's why the old school of ball flight rules. I had a guy whom will fit golfer with the ball flight. He fine tune all the elements to achieve the ball flight the golfer wants. I had seem a golfer's bag with irons made up of inconsistent length ( not 1/2" gap throughout the set ), variable swing weight but the ball flight was perfect and the distance on each club was right where it should be.

What I meant by benefited from a fitter with a fairly consistent game was, if a golfer does not even make solid contact with the golf ball 50% of the time, no fitter will be able to help his game except helping the fitter's bank account balance.

Sure, marketing 101 says "sell the customer what they want ". I had learn that in all the professions I tried which is to give proper advise then shut up and let the customer tell you what they want. Especially those with a deep pocket............

    8 years later

    azgreg

    It's what CC does. You guys have all heard the story of my buddy who dropped $5100 on a set of Cally Apex irons (6-W), a driver, FW, hybrid and 2 wedges. All with "custom" shafts.

      raggmann54 How do they justify those charges and how do people pay it??? Are the customers that stupid

      It seems to be "the way" now. As long as there's suckers, there's going to be con artists.

        Rickochet Did this include KY Jelly or did they get it dry?

        … you’re taking the barrel end of the bat dry.

          It’s amazing that with all the bad press about them that people still go there. All you hear is, “ I saw a coupon for $100 bag fitting!!” And they clamor to go. Then can’t believe the price, so they live under a rock?

          The vanity of some golfers is priceless. The more they spend, the bigger their d$ck gets (at least in the their minds).

            propman Yup, there are people that just want to brag that they spent the most money. When I go to the TPC Boston there is one guy like that. It’s hilarious

                Typhoon
                One of my favorite things to do is show up at the course with my DTC clubs and steel shafted fairways wearing a boonie hat and kick the shit out of some PGA Tour wannabe with their $3K bag.

                    azgreg One of my favorite things to do is show up at the course with my DTC clubs and steel shafted fairways wearing a boonie hat and kick the shit out of some PGA Tour wannabe with their $3K bag.

                    HEY !!! That was you that smoked me. 🤕🤣

                      SMT You're 'just down the road a piece' from me. 😄

                      • SMT replied to this.