darpar I wouldn't say never as far as profit goes. Norman has already said this season is basically a characterization run and that the final format will be developed as they learn what works and what doesn't. It's a start up, so profit is generally unheard of unless you have a revolutionary new product. What they hope to do is steal enough of the PGA Tours customers to make a go at out competing the PGA Tour sponsors, or to make the PGA Tour want to make a deal. One or the other needs to fail or both will be unprofitable in the long run if they don't form a merger or non-compete agreement of some sort. The strength of LIV is that their investor might not mind taking a sustained loss for the future potential, but are Taylormade, Nike, and Callaway willing to do the same?
Taylormade has indicated maybe not since they haven't (yet) cancelled sponsorship of their LIV golfer(s).