An earlier article I read says the designer, Eric Sillies, was a designer/engineer for Dick's. Not exactly true, as I now come across this piece.....
"In college at the University of Cincinnati, he interned with Dick’s Sporting Goods, where he had the opportunity to help design the aesthetic direction for the 2012 Nickent golf club line."
Still, a bit too coincidental for my tastes. And, still, an ugly clubhead.
And the correct name of the driver is "Triton".