pellmell in a non-insane world $200 sounds like the right place for them to claim a “premium” design at a reasonable price to get some market share. In a time when the OEMs aren’t scared to slap $700 on an off the shelf driver, I won’t be surprised if they try for $299.
Once they get out in the market for a couple months they will have zero resale value and the early adopters will be the losers. They will be sold out by then so it won’t matter to Costco.