Par4QC When I throw something down, it goes down, not up.
If I hit down on a golf ball sitting on a tee, it is going down. That is a promise.
Think he's talking about angle of attack. Pro's hit anywhere from slightly down (angle of attack) to slightly up. Long drive competitors hit up anywhere from 5-8 degrees.
LPGA players have learned to optimize distance by hitting more up on average. With the average swing speed being 94 mph and average course distances of 6600 yards they are playing longer courses for their swing speed than the PGA Tour.
I like more loft myself. With a swing speed in the upper 80's I want more carry. Need to carry bunkers and water. And playing in the early morning with the dew we don't get a lot of roll.
Golfers have to find what works best for them. For many there may be diminishing returns hitting too much up. My guess is anywhere from minus 2 to plus 3 degrees is the sweet spot for many golfers.
I play my Ping G425 10.5 at the plus 1.5 setting. Love seeing my drives take off high into the wild blue yonder. lol