Opinion: It's a marketing hype shark tank knockoff to create yet another driver that won't hit the ball any straighter or farther than anything else on the market and a show for the GC to fill air time and sell ads. The OEMs just continue to make changes for the sake of making changes.
Prediction: Wilson will pay one or more of their staffers to bag one and a few suckers will buy them. Next year, it will be some other gimmick.