My impression is that Tiger was hyped since the Bob Hope time. Then 3 straight Junior Championships followed
by 3 straight Amateur Championship. So, when he hit Milwaukee, it was signed, sealed and delivered. 24/7.
They had the product to sell.
As far as Jordan Speith, he was red hot winning 11 tourneys and Majors. The boy next door straight from
Father Knows Best and Andy Griffith. Aw Shucks.... And, then it happened. Brand failure. JMO....