It was never about just winning, it was always about being "cool". Jack won more and was probably a better player than Arnold but to this day a " who do you think you are, Arnold Palmer" comment is probably what you will hear. Arnold, like Freddy Couples, Sean Connery, Joe Namath, Mickey Mantle, was cool. Unfortunately you can’t buy, rent or practice being cool, you either are or your not. I tell my friends one of the most relevant movies of our time( not that I like it) was Revenge Of The Nerds, because it turned out to really come true. Snead and Norman could wear a cool hat that others just couldn’t pull off. Payne Stewart looked cool, Bryson looks like his clothes don’t fit. There was a day you cold pick a rock star out in a crowded airport, they just had a look you couldn’t duplicate . These guys today are cookie cutter both in look and personality.