Eguller LOL.... do you remember the uprising and crying when Nicklaus did furrowed bunkers with special rakes
at the Memorial ? The Pros went berserk and lost their minds.
No player should hit a poor shot and want their ball to end up in a bunker, as happens at the moment - in most cases, it's an easier shot than a chip or pitch from around the green (or an approach shot from the rough) because the sand is consistent and smooth. Bunkers are hazards, and there should be a penalty for hitting into one.
(Part of this is course design, though - fairway bunkers with minimal lips that allow the player to go for the green with their next shot aren't really hazards.)