With many players either dropped out of retracting from the golf equipment manufacturing segment, I think the retail market would gradually return to similar make up as 2 decades ago.
Selection would be fewer and the price tag would be higher in general.
If I "lust over" these new irons so much like you, I would get to demo these ASAP to find out if these play as well as they look. Saving money is frugal, however, the lost of time while waiting will never be recovered.
Otherwise, if matched with the right set up, any golf club will play well for the average golfers. A roll of lead tape with proper application would, improve the ball striking as the least expensive way of getting a better game.