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KCee I've been in sales a long time and yeah the end of the month thing can work.
It has been a few years but my wife was looking for a ride and decided on a new Toyota Highlander 2012. We didn't pay attention to the date but it was June 30. I couldn't believe all of the discounts and packages they kept throwing at us. The kept mentioning something like "our numbers" or something like that. We bought the vehicle and it later dawned on me that we must have hit them on an end of month or fiscal year or something. It could have also been close out of current year models also.