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I really like the direct-to-consumer golf ball companies, specifically Snell. I think Dean is very sensible and honest, and offers an excellent product.
Then there's Vice Golf. I think of this company more as the anti-establishment hipster Top Golf-golfer's brand. Even the name, "Vice" is edgy, and a synonym for indulgence. It's the "cool" off-brand ball. The ball you and your bros play because you wouldn't be caught dead with a stodgy Titleist.
Never played a Vice ball, read that they're good, maybe not so durable.
The other day I went out with my FIL and he found a vice ball, and it seemed to confirm my suspicion. See pics.