Eguller Can you elaborate on your stance on this ? Let's say iron set builds - what build specs are you recommending ?
I do agree that cost is their bottom line.
I use TLT vs. bending lie up/down to 1/2" length graduation. MoI heft matching to swing weight heft matching. I am marketing my skills that not many others can do same. Going away from the age old industry standards that really don't fit golfers any better than they ever have. If equipment fit better wouldn't golfers have gotten better performance wise as time has gone by? I don't see it myself. I have offered any client that was TLT/MoI heft matched that if they did not like the performance I would re-build their clubs my cost 1/2" length swing weight for 14 years that I have used TLT and MoI heft matching. I have had not one yet take me up on that offer.
As Mike Tait said in the OEM/Component thread you have to market your skills not the equipment or try and price match discount stores. I agree with Mike.