This thread got me thinking about what certain golf balls would cost if you removed the marketing costs involved.
How much does Titleist spend every year between commercials, print ads, and player endorsements to fund their little business? My guess is that their marketing department constitutes well over 50% of costs involved in making the golf ball; maybe much more?
If I had to wager an (ignorant) guess, beyond urethane coating and other core ingredients, I'm betting the actual ball itself costs them about $0.75 - $1.00 each to make for the ProV1/x. All the rest of it is hype and endorsements, etc.
Same goes for Srixon, Bridgestone, Nike (oh please, don't get me started on Nike) and Callaway, etc.
I mean, why not play a ProV1 knock off at mggolf.com for $19.95 a dozen versus dropping $48 for the same ball with all the ads and endorsements if you can't really tell a difference between the two?