I think this is just what big companies do when they feel their patent is being infringed. And honestly I don't blame them. If I spent millions of dollars each year for R&D, only to have a wholesaler exploit my product for their own gain, then you better believe I'd be putting my lawyers on notice.
Proving patent infringement, however, especially since Titleist vs Callaway really didn't settle matters in the first patent-infringement war, is a little more tedious.
Costco has more than enough money to finance smarter/more aggressive lawyers.
This will ultimately end up no different than Titleist vs Callaway.