The team aspect is a bit strange, but I think I know why they did it. In a regular tournament where everybody is just playing as an individual, after the first couple of rounds the focus of a broadcast gets increasingly narrow, usually paring down to two to maybe five players. The shots and putts of anybody outside that narrow focus become largely meaningless. Some people enjoy that, but others want to see more golfers than just the top three or four.
Adding the team aspect makes it so that a six-foot putt by a player no longer in contention might mean the difference between his team finishing first or second. Suddenly, the putt, previously meaningless and never to be shown on the broadcast, becomes important and has to be shown.
The Achilles' heel in this theory is that the putt only has meaning if the viewers care about the team aspect they created. Interest in teams has traditionally been essentially territorial (ie, you might root for the Cowboys because you grew up in Dallas, or you might root for the University of Michigan because you or a family member went to school there). So I think the idea of imbuing otherwise meaningless shots with meaning, and its off-shoot, that of airing more shots from more players, is generally a good one; I'm not sure, though, how they are to drum up interest in the teams.
