Coffee Hos are like the Craft Brew Hos. I feel they enjoy the process as much as or more than the finished project. Both groups are trending towards the wine snob category.
It is coffee or beer, not a religious experience. They are perfectly entitled to enjoy their beverage as they choose, just don't tell me what I like is crap. I have drank expensive coffee and beer and it is fine too.
As for me, I will enjoy Maxwell House/Folgers etc... for coffee and Budweiser is the King of Beers. I am too busy out doing stuff, to make my coffee or beer a distraction.
