I don't mind the look and Titty will stick with their mb/blade line so traditionalists will be happy. The AP1,AP2,AP3 series are not pretty and these look better , IMO.
As for the price ? Seems a quite steep but that's MRSP so chances are they will be lower....but even a 25% drop is still $375 an iron plus tax. I get Titlesit stuff at cost and highly doubtful I would buy a set.