Release Rumor has it that the $15/doz is very close to the cost. What reasonable profit margin should it be ?
I was just trying to figure out what the owner of the patent, and this same company that had sub-contracted with a Korean manufacturer, is charging for a large (20 dozen minimum) order that looks like it would be processed direct. I'd prime the pump and commit to 2 dozen IF the Quatro is indeed close in specs/performance to their Kirkland AND the price to my door was less than $35/dozen. Otherwise, I'm just restocking my TM Project (a) stash this season.
Most large companies have someone on staff, or outsourced, to determine the optimum point at which their product will sell the most units and net the company the most profit. I believe in and defend capitalism. I'm generally aware of the overhead built into restaurant and grocery store pricing so I'm guessing Costco got a steal on the overstock and still made profit, even factoring in a fair allocation for overhead.
I've only been a Costco member a year (nearest warehouse is 65 miles away) so I don't know their history in selling 'golf'. But based on this foray and introduction of the Kirkland Signature golf ball, I'm guessing their economists / forecasters do not play golf and had no clue on where the product would stack up competitively it was so underpriced. Just my $.02.
