I remember drooling over their VIP irons several years ago, back when they were still relevant. And I agree - Dicks will end up bastardizing the product, like they have numerous others.
When once-great golf equipment companies can no longer make it, they sell their product to Dicks and that's where it goes to die a long, painful death.
Just counting the days to when the same happens to Hogan-brand golf clubs.