This is what happens when an organization gets away from the things that once made them great.
But it's not just that ESPN has moved slightly... the past couple of years, be it through letting go/firing of popular talk show hosts and other on-air personalities/sports writers... refocusing their programming on things like professional poker, strong-man contests, spelling bees, and professional wrestling... and then, to top it off, to not just condone (but encourage) their hosts/writers to involve politics as part of their leading narratives, in hopes of creating controversy (which usually leads to increased ratings), except in this case it has backfired, because people are so longing for a needed distraction from the 24/7/365 utter shit that consumes the programming on CNN, MSNBC and Fox News...
Theirs has been a cataclysmic shift from the things that used to make people like me want to tune in.
And now they're shocked to be dealing with enormous ratings decreases? LOL... People simply want to watch sports highlights. They want to be engaged in sports-related topics, a distraction from the negative shit they've become inundated with. They honestly don't give a flying f**k if the talentless Colin Kaepernick ever plays another down in the NFL, and they're tired of hearing on Monday morning about how many players took a knee on the sidelines during the playing of the National Anthem Sunday because of Kaepernick or whatever other social injustices they feel they need to address.
They've gone from being a sports-devoted channel to CSPAN.... and they won't be around in 5 years unless they make a serious change in course. It is incredible to see where this network was just a decade ago, compared to where it is today. It is just mind boggling.
http://www.espn.com/blog/ombudsman/post/_/id/871/espn-awash-in-rising-political-tide-2