Original Equipment Manufacturer (OEM) means a company that manufactures products that it has designed from purchased components and sells those products under the company’s brand name.
What Is an Original Equipment Manufacturer (OEM)?
An original equipment manufacturer (OEM) is a company whose goods are used as components in the products of another company, known as a value-added reseller (VAR). The VAR works closely with the OEM, which often customizes designs based on the VAR’s needs and specifications.
Tom Wishon says:
"In the golf industry, the term OEM is used to describe any golf club that has been built by a company to sell as a standard-made, finished golf club, bought off-the-rack in a retail golf store, pro shop or internet golf retail company."