Release Par4QC I'm sure the people at Nassau Golf are smiling, big time.
Only if they could keep the same low price line in the future.
OK, I'm typing out loud. Nassau Golf owns the patent and sold over runs and excess capacity to Costco. Not only did consumers snatch up the initial offering due to the low price point Costco was able to negotiate and pass on to the consumer, but end user was also wowed by the performance. Performance was confirmed by thousands of affirmative testimonials posted on social media by these everyday golfers AND independent lab tests.
So now, Nassau holds the trump card. Do they cut out Costco altogether and come back to market with the same product under their own house brand in the US and Canada, at their own price point, still undercutting the competition and keep all the profits in-house? Or in their new negotiations with Costco, now just bump the wholesale price to Costco so it can continue to be marketed under the KSig brand?
I'm sure "Biz" School professors across the country are already discussing this in their classes this semester as a real life, working example for several lessons to be taught.