DonM I can’t see how it survives in this format. Can they keep throwing money at it? Sure! But will anyone watch?
I have no interest it. There's plenty of other golf for me to watch. Golf isn't big enough to have two competing leagues without over saturating the market. That said we'll see if they eventually come to some sort of deal.
Anyway, here's the numbers.
LIV generated $100 million in revenue during 2023 with an estimated $3 million return from TV.
The PGA Tour has a $5 billion media deal with NBC, CBS, Warner Bros, Discovery and ESPN until 2030. They also have another $5 billion in revenue thru sponsorship deals with FedEx, AT&T and Mastercard.
LIV didn't have many revenue options. LIV expected the big names to attract sponsors. But haven't achieved much success. Also, reports state that LIV's expenses have hit nearly $2 billion in it's first two seasons.
LIV's deal with CW generated ~ $3 million while the PGA Tour earned ~ $700 million via the traditional model.
