I think the conundrum for the PGA Tour has always been how to get the best players to play against each other more often than they do. That's essentially what LIV is all about and what Greg Norman tried to get off the ground ~ 30 years ago with his idea of a PGA Stars Tour. Not sure how they could go about it though.
The social media bonus is a joke imo. And I don't think appearance fees would fly. If the LIV takes off it may be time to think out of the box. ๐ค