Tcafla Is it just ego?
Ya think??
It follows every venue of golf, and life, really. With golf, that $10 shaft may be an even better fit than that Autoflexx at $750, but, they gotta have the Autoflexx. Because. And those (non OEM)blades....for that guy that 'just broke 90'.
Come out with a $28 grip, and you got your retirement funding!!
Some guys actually do buy those putters and never play them; but they are the true collectors, and if they are young guys, kind of a good move. Depending on branding, of course.