That's funny. The funniest part is that when I first scrolled down in the article the first logo I saw was the Sanderson Farms chicken. Thought for a minute that the article was joking that this should be Norman's logo. Then I scrolled down a little further. I have a some shorts from his company, and like the tourney guy says, they are nice. I didn't get them out of any desire for the brand, they were discounted at Costco. But I've had them for a year or two and they are nice.