PA-PLAYA The literal definition of “follow the money.”
Yeah, and without the unlimited resources of PIF or other private equity the PGA Tour will struggle. So they're stuck between a rock and a hard place. Nike recently dropped Tiger.
Corporations will continue to stop sponsoring tournaments like Honda did, who after 42 years has bowed out. Can't blame these sponsors who get stuck in between these designated tournaments and have limited fields.
PIF is paying golfers like it's a top tier sport. Golf isn't a top tier sport. It's a third page (on the sports page) sport. Golf is in disarray right now. It's cannibalizing itself with over saturation. Again, who knows how it all shakes out.