I have watched very little of the coverage. When I have it is annoying to have the announcers continually complaining about those who chose not to compete and about how this will grow the game worldwide. The field is hardly stellar with a lot of players no one has ever heard of.
Golf is an expensive, time consuming game which is hard to get good at. Except for the upper economic class in most countries, the game is out of reach for the average citizen.
In Brazil, which is an economic basket case, rampant with government corruption, I doubt the golf course built for this event will be able to survive without subsidies, which the current government can ill afford.