Another WTF thread from this guy, I swear he must like deep in the woods and only come out once every 30 years.
Dynamic pricing is everywhere and its been part of golf for 2 plus decades.
At my course i can see all the rates on the electronic tee sheet while our prime time mid week rate is $89 plus, customers mght pay, $59, $69 , 2 for 1 .....whatever.
People who walk up and pay, vs book online pay $10 less online for the advance booking. We sell multiplay packs 6, 12,18 etc , the more you buy the cheaper the rate. Once in a while we use golfnow or underpar offering rates for anywhere from $49 ( hot deal) to two for $125 including cart. When we play at DS, we always negotiate a better rate than posted rate.
DC300 and i paid $30 to play a round a while back, well below the proshop rate.
It's 2019 who pays the posted rate anywhere ?
sports teams have dynamic pricing, hotels have dynamic pricing.....airlines.....etc etc
Welcome to the 90's 🙂