I also just saw the ad last night, so I called this morning, as I was somewhat interested. Here's what I found out
about the specs:
Loft: 13 degrees
Volume: 179 cc's (so it's not much larger than a 3 wood, although it appears to be deeper from face to back)
Length: 43 inches
Shaft weight: 57 grams in standard shaft; 58 grams in the "super" shaft upgrade.
So, as Steve said earlier, it's a $250-$300 3 wood with strong loft. After my phone call, I'm not interested.....