I used to love the Golf Channel, back when they had Peter Kessler and they didn't have the blowhards trying to invent storylines and fabricated drama prior to each event... back when they actually talked about golf.
But that's several years removed from their current dismal golf coverage. Don't care for the Morning Drive anymore, stopped watching two years ago. Nothing against the hosts, but there's just nothing there for me to be interested in.
Their golf coverage isn't horrible, but it's not compelling enough to me to hit the DVR button to record it.
They need to reinvent themselves. And, perhaps, maybe not so much reinvent versus going back to the days when their programming appealed to viewers.
My god.... in the past couple of weeks we had a hockey game take over golf channel programming. How many times can one possibly watch Tin Cup, Caddie Shack, or The Greatest Game Ever Played?
They won't be around in 5 years if they don't do something different. People (like me) just simply don't find their schtick very interesting. Same old, same old.