This tourney has traditionally not had strong fields.
The "strongest ever" comment they made relates only to the field for THIS event, its the strongest Valspar field they have had, its still not a real strong field relative to the other events on tour. Probably ranks bottom 1/2.
I think they said 8 of top 25 from OWGR.
Its a great course, and players like playing great courses. Perhaps this is the beginning if this event becomming one of the "marquee" events on tour?