I would agree - $300 for a new head is crazy - thats pretty well the same price you can get new model OEM heads for. For example, I think the new Ping g400 heads generally sell for around $250-$275 on ebay from reputable sellers - why the hell would you buy a new Alpha head, or any component head versus a new Ping or other OEM head for the same price? IMO, a new component head would have to retail around $100 for me to consider it - which I wouldn't anyways because OEM stuff depreciates so quickly, but thats another story lol.