https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/why-did-tom-brady-agree-to-be-roasted
“Why would Brady do this?
As noted in the initial announcement of the arrangement from nearly two years ago to the day, the Brady roast is the first of a series. And Brady is an executive producer of the show. (That’s where the real money is in TV, kids.)
So Brady went first. It remains to be seen who goes next. Really, which athletes rise to Brady’s level? Tiger Woods? Michael Jordan? LeBron James?
Why would any of them do it?”