$699 is peanuts compared to what some boutique clubs cost and from what I hear there continues to be high demand for brands like Honma and all those rediculously priced Jspec brands overseas. I recall Bryant saying he did big business with Miura and his boutique brands overseas.
Golf clubs are like anything else , people with money don't care or look at sticker price.
I drive a mid priced SUV but know lots of guys who drive high priced luxury sedans acnd even have friends who own an Aston Martin and McLaren. I wear a $300 watch but have friends who wear a Tag or Rolex even , a $700 driver is a drop in the bucket to many , these people dont shop ebay, golf forums or search out the bargain bin at 2nd swing for their gear.
I'm quite happy to be a frugal cheap azz and buy that $700 stick in 2 years for $150 off them 😉