I am always amused when non-golfing companies acquire golf equipment entities, especially ones that are losing their shirts. What do they feel they can bring to the table that will stem the bleeding? I fully expect to hear of rounds of cost cuts and firings. As far as their equipment, good drivers, fair irons, balls don't really matter. They certainly can't bring more versions to market than old TM did. Just what exactly, do they think they bring to the table that will turn a profit, as opposed to the huge losses being posted now. I just don't get it.