Absent the ball speed, launch angle, spin rate, etc. there can't be that much technology being offered within the app, unless that app can somehow determine those things, which would be incredibly groundbreaking and put companies like Trackman completely out of business.
I'm guessing it's a static based setup designed to offer the Bridgestone consumer some means of additional information about their particular models of balls.
I mean, if you're not tracking those data-specific numbers, how could one possibly determine which ball he needs based on the mechanics of his golf swing?