The holidays are upon us. People are scheduling company parties and trying to spend more time with their families and less in the office. With so much other activity going on, are you planning to follow suit and shutter your inside sales efforts until after the holidays? If so, maybe you should reconsider. There’s business to be had — business that the competition is probably not pursuing as aggressively as at other times of the year. If you approach your B2B inside sales just right, you may find the holidays to be an excellent time for wrapping up end-of-the-year business and getting a big jump on the New Year.
Time and money may be on your side during the next few weeks. You can turn B2B inside sales during the holidays into a competitive advantage. Here’s how.
Don’t Follow the Herd
Sometimes it pays to take the path less traveled america cell phone number list and act in ways contrary to popular thinking. In this case, it’s the holidays. So while others, including many of your competitors, are slowing down, you could be closing year-end business and setting appointments for January.
I know. It would seem it goes against the grain to institute a concerted end-of-the-year push. Maybe you feel that all you’re doing is leaving voicemails for people who have switched their focus away from business until January. And when you do connect, you may feel discouraged by a few people who tell you to call back in the New Year.
So yes, it is tempting to slow down and set your sights on January. But on the other hand, you may be the only one opening the conversation, and that’s your competitive advantage.
