Exactly. Novelty item, and quite frankly a fugly one at that.
Reminds me of the Nike ball that Nike came out with years ago.... might've been purple, maybe black (one or the other). Yeah, easy to see off the driver, could pick it up in the air mid-flight, no problem. But if that ball ended up in the rough, good luck finding that muther.
That novelty wore off really quick, at least for those of us who couldn't find a fairway with a beagle and a flashlight...