DonM Yes, do red up about New Coke. Turned out that New Coke was demonstrably superior to the classic Coke recipe. In blind taste tests it was preferred by about 65% of tasters.
Most interestingly, there was a group of people who organized themselves to fight against New Coke and get Come to go back tomthe old recipe; the head of that group also chose New Coke when he had a blinded taste test.
Bottom line is the full story of New Coke just further proves the point that people are irrational and irascible. Even though Coca-Cola actually improved their product, people were pissed. They prefer to have things 'the way they always were' rather than to have things that are actually better.
