What is BOFU content? BOFU (Bottom-of-the-funnel) content targets the section of your audience that is ready to make a purchase or action. BOFU content sells your products directly and wants to convince your audience that it is a worthwhile solution. Here, you want to convert your visitors and subscribers into customers. The users you target with BOFU content are at the bottom of the marketing funnel.
They are people who know exactly what they are looking for, but are open to trying different brands. Even if they know your products, they probably don't know Decision Maker Email List about your company or what features differentiate you. What should BOFU content do? Use convincing words. Get to the point with what you want your readers to do in the first paragraph. Use graphics or images. Emphasize the value of your company and products.
Be specific. Have repeated and clear CTAs. BOFU content example The most common type of this content is email marketing. With emails you go directly to your potential customers who have subscribed to your mailing list. They have already expressed interest in your product; you just need to convince them to take an action. An example of BOFU content would be a landing page about a special shoe detergent.