Starbucks leads the coffee chain market in Mexico, after Café Punta de Cielo and The Italian Coffee Company, according to Statista figures updated to 2018. Starbucks leads the coffee chain market in Mexico, after Café Punta de Cielo and The Italian Coffee Company, according to Statista figures updated to 2018. However, a barista in the United States does not seem to appreciate Mexicans as much.
It happened in La Cañada Flintridge, a city in Los Angeles County, California, that Pedro went for a coffee and ended up being a victim of discrimination for being Mexican . Priscilla Hernández explained to SMS Marketing Service CNN that her co-worker went to the nearest Starbucks and bought a white chocolate mocha and an iced caramel macchiato and told the barista his name was Pedro . However, the barista decided to write “ beaner ” (frijolero) , a pejorative term aimed specifically at Mexicans.
Starbucks posted revenue of $22.4 billion last year, according to its tax report. She realized what the barista wrote and immediately called the store to demand an apology, but they told her that the employee could not understand what Pedro had told them and that is why he placed "beaner" and as compensation They offered a $50 gift card . But she didn't believe his justification, since the barista perfectly understood Pedro's drink order.