PXG is not in financial trouble. They move a LOT of product for a direct seller. They started with the high end offerings, and are now putting out clubs in a lower price tier to compete with the big boys. Yeah, the high end buyer grumbles when their clubs go on deep discount. Same happens with all the OEMs, but PXG really promotes the lower price stuff more than the other OEMs.
I think the first 0211 iron was $189 MSRP, but it was heavily discounted quick. They've come out with two later versions of the 0211, and the MSRP has been lower on each.
The Gen4 driver ($529/$219) is they way they do things. Initial MSRP is high. Then sales drop the price. Then when the next gen driver is out, it gets really cheap. I can only assume they have huge production volume. Even when the Gen5 drivers came out, the Gen4s are still selling for a long time. And they are constantly selling their used stuff on ebay. I've hit all the PXG drivers. Gen2 was the sweet spot. Gen1 sucked. Gen3 (Proto) was not great. Gen4 was good, but not worth the full MSRP upgrade over Gen2. I will admit the Gen5 is worth it. At the $299 sale price, it was an amazing bargain.
ode - Agreed they don't have a large option of stock iron shafts. But the $39 upgrade isn't a bad deal. KBS are $45-$50 now. PXLZ are $47. So $39 isn't bad these days, especially built to your specs. A stock, no upgrade, iron graphite offering is the MMT shaft, which is an expensive shaft ($60 at GW).
Yeah, I am a PXG fanboy, although I only play their driver and putter. But PXG is not replacing my Tommy Armour Atomic FWs or my Maltby TS2/MaxW/Xcaliber irons.