Looks like a storied name brand is the latest to add to the list.
https://www.mygolfspy.com/ben-hogan-lays-off-100-of-workforce/
The Hogan Apex irons were, perhaps, the bread-n-butter of their legacy and extremely popular for a number of years, even when the company had undergone new ownership. The current owners employed more of a circa 1990 marketing strategy, at least as it related to top-end golf equipment. Couldn't buy them new off the rack, had to special order them.
I honestly felt that this particular marketing strategy, with minimal overheard and production costs, would sustain them moving forward... as the mass production of golf equipment and associated overhead costs would gradually be forced to become a thing of the past due to the overall waning interest and economics involved (see Nike Golf).
In the end, the Hogan mystique and the superlative quality behind special-order equipment was not enough to carry the current version of the brand.
It'll be interesting to see what becomes of the name... will it become an offshoot of other used-to-be brands, marketed alongside the budget-friendly Hagen brands we see in Dick's, Golf Galaxies, etc. or will a viable company with street cred acquire the rights and move forward?
The Hogan brand, long known for quality and attention to detail, is suddenly up for grabs, or at least it seems. Whether a big-name manufacturer will pick up the pieces and move forward with the brand remains to be seen.